Why Marketers Can’t Afford to Ignore Instagram in 2016

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Remember that time when Facebook was the new thing and brands were scrambling to understand it? And when the same thing happened on Twitter and, to a lesser extent, Pinterest?

Well, 2016 is going to be the year when that happens on Instagram in a really big way. The social network is rolling out paid ads, working with dozens of major ad tech companies to perfect the API for those paid ads, and will undoubtedly start thinking about how to get every brand small and large to invest into those paid ads.

If you’re a digital marketer, Instagram marketing has probably been on your mind for a while. Maybe you even have an Instagram account that you use every now and then. But it’s not a major network that gets lavished with attention like Twitter or Facebook. Because, really, Facebook and Twitter and LinkedIn are still the big three… right?

Wrong.

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